Attract clients who are totally obsessed with you (and your prices)
You were trained to be great at beauty… not be a marketer, bookkeeper, social media manager, accountant, salesperson, copywriter, operations manager, therapist for your clients, admin assistant, or tech support.
Bestie… we’re exhausted just saying it.
So of course you’re
So of course you’re:
🌸 Posting on socials and hoping it leads to bookings
🌸 Second guessing your prices (and barely paying yourself)
🌸 Wondering why some weeks are fully booked… and others are dead quiet
🌸 Stressed about no-shows, last-minute cancellations, and slow weeks
🌸 Asking yourself if this is sustainable or if you should just go part-time
But here is what you do know…
✨ You’re amazing at what you do
✨ You care deeply about your clients
✨ You’re not ready to give up – in fact you’re ready to level up
You just need someone to show you how to build a business that matches your talent.
“But I’ve Been in Business for a While – Do I Really Need the Foundations?”
You might be thinking:
“I’ve been running my salon for years… I already know the basics.”
Here’s the thing: most beauty business owners go years, sometimes decades, without truly nailing the core tools that make a business profitable and sustainable. And they don’t even realise they’re missing them.
That’s why so many stay stuck in:
❌ Feast or famine bookings
❌ Working long hours for little pay
❌ Feeling burnt out and stagnant
The truth is even I revisit my own foundations every 6 months and I’ve been in this industry for over 16 years.
Why? Because every single time, my business grows stronger, more profitable, and less stressful.
Foundations aren’t a one and done thing. They’re the base you continuously strengthen so you can keep growing without the burnout.
The complete roadmap to attracting your ideal clients, keeping them long-term and becoming a profitable beauty business.
🔥 Build a standout brand that pulls in dream clients on repeat
🔥 Price your services so you actually pay yourself (well)
🔥 Market yourself without feeling awkward or overwhelmed
🔥 Set up business systems that save you hours every week
🔥 Get booked out with dream rebooking clients (and ditch the discount chasers)
We help you build a client list so loyal, they might as well move in.
🌸 You’re just starting out and want to do things right from day one
🌸 You’ve been in business for years but feel your chasing your tail and want to finally have consistency
🌸 You’ve tried “figuring it out” on your own but keep hitting the same wall
🌸 You want to stay ahead of industry trends and know what’s working right now
🌸 You want the strategies AND the support to make your business sustainable and profitable
So Like How Does It Work?
What’s Waiting for You Inside BBF 👇
▶️ Welcome 2:28
▶️ What it takes to run a business 14:35
▶️ Mindset for Success 8:28
▶️ Designing the Business of your Dreams 8:35
▶️ Becoming the expert 18:50
▶️ Branding 33:31
▶️ Values 5:40
▶️ Brand Aesthetics 6:34
▶️ Brand Dream Client 18:32
▶️ Brand Experience 18:52
▶️ Memberships VS Traditional 4:09
▶️ Meet Sommer - Membership Experts 13:41
▶️ How To Set Up Memberships 16:16
▶️ Promotion - Memberships 12:49
▶️ Memberships - The Nitty Gritty 8:26
▶️ Money mindset 14:51
▶️ Financial Success 0:28
▶️ Setting Prices 7:43
▶️ Bank Accounts 0:57
▶️ Raising Prices 6:06
▶️ Debt 2:14
▶️ Tracking Finances 5:59
▶️ Setting KPIs 7:46
▶️ Menu Audit 7:40
▶️ Booking Systems 3:30
▶️ Understanding Analytics 30:37
▶️ Analytics Tracking Sheet 8:03
▶️ Policies & Procedures 13:31
▶️ Treatment Experience 20:23
▶️ Client Acquisition 7:11
▶️ Referrals 8:26
▶️ Social Engagement 5:53
▶️ What to Post 11:08
▶️ Captions 6:58
▶️ Social Media Design Templates 5:36
▶️ Internal Marketing 0:51
▶️ Consultation 15:59
▶️ Upselling 9:43
▶️ Cross Selling 10:40
▶️ Rebooking 12:33
▶️ Retail 20:44
The kind of beauty biz community you didn’t know you needed… until now.
No egos. No gatekeeping. Just a powerhouse of beauty pros who get you.
They’re in the thick of it too — growing, learning, and building booked-out empires right alongside you.
✨ Got questions between calls? Ask away.
✨ Need a pep talk at 11pm? They’re here for it.
✨ Want to celebrate your first fully booked week? They’ll scream it from the group chat.
This isn’t just another course community — it’s your 24/7 support crew.
Real talk, real results, real beauty biz besties. 💅🔥
Once you’re in, you’re really in. We’re talking bonus trainings, juicy extras, and everything you didn’t even know you needed to level up your beauty biz – all included. 💅🔥
🌸 Continual Updates: The beauty industry moves fast. You’ll always have the latest tools, trends, and strategies that are working right now, so you never fall behind.
🌸 Supportive Community: The beauty industry can feel lonely, but in BBF you’ll be surrounded by people who get it (and get you). We celebrate your wins, share solutions, and cheer each other on every step of the way.
🌸 Live Monthly Group Coaching Calls: Your chance to ask anything, get personalised feedback, and troubleshoot challenges in real time with me and the BBF crew.
🌸 Templates & Tools: From pricing sheets and branding guides to marketing planners, scripts, social media templates, and client acquisition tools. So you can skip the guesswork and start implementing instantly.
🌸 Bonus Access to our Social Media Audit unit – TURN FOLLOWERS INTO PAYING CLIENTS and finally show up online like the expert you are.
All prices are in AUD and inclusive of GST for Australian customers.
For international customers, no additional tax will be charged.
We offer flexible payment options so you can join in a way that best suits you:
We want you to love Beauty Business Foundations!
Let us know within 48 hours of enrolling for a full refund!
Beauty Business Foundations is for beauty business owners who are ready to stop winging it and start building a business that’s profitable, sustainable, and seriously fulfilling.
Whether you’re:
✨ Just starting out and want to do things right from day one, or
✨ You’ve been in business a few years but feel like you’ve been flying blind...
This program gives you the solid foundation you never got from beauty school, so you can grow with confidence and finally feel like the CEO of your beauty business.
A: This program is perfect for you if
This program is not quite for you if:
✨ You’re not willing to invest time and effort into learning and implementing new strategies
✨ You don’t have a beauty business
✨ Your business is in immediate financial trouble and you need a quick fix
✨ You are already making more than 300k and in profit (you QUEEN we are proud of you! But you don’t need us)
We want you to love your experience with Beauty Business School! If you find that our course isn’t right for you, we offer a 48-hour satisfaction guarantee. Simply let us know within 48 hours of enrolling, and we’ll issue a full refund—no questions asked. Your success and satisfaction are our top priorities!
Not at all! We created this course with beauty professionals in mind – no business background is necessary. We’ll guide you through every step, from the basics of business structure and pricing to advanced marketing and client retention strategies.
The course is self-paced, so you can take it at a speed that works for you. Most students finish within a few months by dedicating a few hours a week, but you have lifetime access, so you can revisit the material anytime.
We understand that budgeting is important, which is why we offer a flexible payment options. Consider this course an investment in your business – the knowledge you gain here can help you increase your income and grow sustainably over time.
Yes! Client attraction and retention are a huge focus in this course. You’ll learn proven techniques for bringing in new clients and keeping them loyal to your business, from marketing strategies to customer experience improvements.
Absolutely! The course is available through an app that you can access on your phone or tablet, making it easy to learn on the go whenever it suits you.
Yes! The course includes loads of downloadable templates and resources to help you implement what you learn. These tools are designed to save you time and make it easier to put your knowledge into action.
And you know that if nothing changes, nothing changes!!
Let’s do this together bestie 💋